Your rankings dropped.
We figure out why.
When a core update, helpful content update, or spam policy change clips your traffic overnight, most agencies shrug. We do something different. We dig into the data, trace the signal back to its source, and build you a step-by-step path back.
Reading the signals
Building the roadmap
Algorithm updates are not random.
Google's core updates, product reviews updates, helpful content signals, and spam policies each target very specific quality patterns. A site that loses 60 percent of its organic traffic in a week usually has a traceable reason. Finding that reason requires a structured approach, not guesswork.
We spend our time exclusively on this problem. Not on link building campaigns, not on social media optimization, not on paid search. Just on the forensic work of understanding what changed, why it mattered to your site, and what concrete steps bring the signal back.
Learn how we work
Anatomy of a drop
Four areas. One focus.
Penalty Diagnosis
We cross-reference your traffic timeline against known update rollout windows, analyze quality signals across content, backlink profile, and technical health to surface the most probable cause of your drop.
Explore diagnosisRemediation Roadmap
A documented, prioritized action plan. Not a generic checklist. Every recommendation traces back to a specific signal we identified in your site's data.
See howImplementation Guidance
We work alongside your team as changes are made. Content revisions, technical fixes, structural adjustments. We review, advise, and help you avoid common mistakes that reset recovery progress.
Learn moreRecovery Monitoring
Recovery does not happen in a straight line. We track ranking signals between update cycles, flag regressions early, and adjust strategy as new data emerges from the search console.
See monitoringFrom diagnosis to recovery, step by step.
Every engagement follows a structured sequence. This is not a template. It is a discipline built from working on recovery problems specifically.
Site Intake
We gather access to Search Console, Analytics, and crawl data. We document when the drop occurred and which pages were most affected.
Deep Diagnosis
We map traffic changes to update windows, audit content quality signals, review backlink health, and assess technical compliance against current quality guidelines.
Roadmap Delivery
You receive a written remediation plan with prioritized actions, the reasoning behind each one, and guidance on sequencing so your team knows what to tackle first.
Guided Recovery
We stay with you through implementation and subsequent update cycles, interpreting new ranking signals and refining the approach as the search engine responds.
What a traffic recovery can look like.
The pattern is often similar: a sharp cliff followed by a long plateau, then a gradual climb as quality signals accumulate across update cycles. Slide to compare the before and after states.
Before Recovery Work
After Remediation
The landscape of algorithm risk.
Core Updates
Broad quality assessments that re-evaluate how well pages serve their topic. Recovery often requires deep content restructuring.
Helpful Content
Site-wide signals that assess whether content is created for people or for search engines. Requires an honest look at your entire content library.
Product Reviews
Targets review content that lacks firsthand expertise or original analysis. Requires substantive editorial changes, not surface-level rewrites.
Spam Policies
Manual and algorithmic actions related to link schemes, scaled content, or site reputation abuse. Remediation paths differ significantly by type.
Site Reputation
Newer policy targeting third-party content hosted on authoritative domains without adequate oversight. Requires structural and editorial review.
Ready to understand what happened?
A diagnosis starts with a conversation about your site, your timeline, and what you have already tried.